Social Media Marketing Service

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What is Social Media Marketing

Social Media empowers you to reach your target audience on various platforms for different purposes such as - career building platforms on Linkedin, general socializing on Facebook, Instagram or absolute content-driven like Twitter. Social media platforms help you to connect with the relevant audience to

This starts with sharing impactful content on social media profiles, engaging and understanding followers, analyzing results, and running ROI driven social media advertisements.With The Digital Leads, your success potential can be easily unlocked! Call us now and make an appointment and a free site audit by The Digital Leads’s finest digital marketers!

The Digital Leads creates compelling content, enhances brand presence, manages communications by incorporating all social media channels, thus ensuring desired results. We have established an array of network in the social media marketing space which can be customized according to your needs. Whether you want to just build a brand and carry out brand management activities, or drive customers and grow your business from the grassroot level, The Digital Leads can help you achieve it. We at The Digital Leads, devise suitable plans using highly proven methodologies and suggest the best-suited social media platforms.

While the organic social media strategies, with their slower yet personal reach, have a trusted approach, the paid ads have an impactful and commercial approach.

Social media Strategy
At The Digital Leads

Before publishing just any content on social media, it is perhaps imperative to have a check on the social media strategy:

What is your purpose or goal?

How can social media help you to achieve your organization's goals? An organization needs to establish its marketing purpose so that the path forward in achieving the same can be planned accordingly. If an organization intends to create or increase its brand awareness many others use social media to bring in web traffic and sales. Social media can help to create customer engagements about your brand and also act as a customer support channel by creating a community.

What kind of social media platform do you want to focus on?

It entirely narrows down to the kind of customers you are looking at. There are all types of age group people active on social media now days. Based upon your campaign we can decode the strategy and start the promotions. Also, it’s equally important to choose a correct social media platform.

What type of content are you looking to share?

Choose a content that gains the attention of your audience in the best way. Do you choose videos, images or links? Are you planning to promote entertaining content or informative content? All of these elements put together helps gives you the direction and helps you to attain your goals successfully.

Why Social Media when I already have a website?

Ever wondered, as why companies invest in social media despite having a fully functional and responsive website? Well, a website only claims online presence and fails to connect with the people who are available on social media. Also, there is enough and more content but what is driving your customers to your website?

The answer to all these questions is Social Media marketing, at The Digital Leads we take pride in providing top-class social media services. With polls, offers, and current information, there are no limits for customer engaging experiences. Be it a product or service, a strong digital presence can engage online customers and creates visibility in their eyes.

Target-oriented marketing:

Target-oriented marketing or Goal-oriented marketing focuses on the right audience to drive marketing activities. If a product or service is focused or made for customers of a particular age group then social media marketing enables us to choose the specific crowd and the strategies prove higher conversion rates.

Did you know - Social Media is measurable?

In today's digitally advanced world, it is essential to track every single visit to your site. It is important to know what visitors did on your site, why they left your site and how they interacted with your site. We need this information as it feeds back into your overall internet marketing strategy. It allows you to make the changes that are necessary to improve the number of conversions be it inquiries, purchases, or just downloads.

Google Analytics is a boon. If set-up correctly it will provide all the relevant information necessary to enable us, and in turn to optimize overall online performance and achieve the desired goals. Quite simply, without data, the online marketing process becomes incomplete. Get in touch with us for a free Social Media analytics audit and we can help you achieve better!

Which Social Media Channels or platforms do we work on?

We work on a wide range of Social Media channels daily. This provides us with the right expertise to recommend suitable platforms for businesses and crafting bespoke social media solutions for day-to-day challenges:

Facebook

Always known as the king of social media has a wide reach and a truly global network. This makes it a prime channel for business.

Instagram

spruces a dash of inspiration on daily life.. yet more than 80 percent visit business profiles!

Twitter

Has gone a long way from 180 characters to 240 hosts the tiniest household rants to the Whitehouse's decisions. Perfect for viral content

Pinterest

Hosts more than 250 million users actively searching for creative ideas and useful products!

Linkedin

The most widely used professional social media platform. If you are a working professional and not here- then there must be something wrong!

SnapChat

We also work on Snapchat and customize social media strategies for our clients based on the requirements.

Call us now to find out which platform suits you the best! Or fill the form below and we will call you back.​

How to make the most of your Ad-Budget? A sneak peek into The Digital Leads’s secret tips!

Most social media platforms offer advertising options. To validate and make the right decision and choose the suitable social media for targeting your audience is a challenge. When considering which social networks to use for advertising, look for the ones that perform well organically. Social Media networks where your content or product naturally strikes a chord with its followers are an obvious choice for your first social ad campaigns.

When choosing social media platforms to place ads, it’s also helpful to know which networks are most popular with the sort of target audience.

Facebook Ads by The Digital Leads:

Facebook ads designed by The Digital Leads Bangalore help you achieve one of three broad types of campaign objectives:

Instagram ads by The Digital Leads

Facebook owns yet another high-influence social media platform i.e., Instagram. So it’s not unexpected that Instagram ads support the same three broad categories of campaign objectives as Facebook ads:

The Digital Leads Advice: Instagram is very popular with young age millennials. Plenty of Generation next users binge on this platform.

Ad Tips for Social Media Marketing:

Ads across social media are in the form of auctions- yes there are ads for across low to high price range. You get to set a maximum bid amount for a target result (eg: a click), or you can also set a maximum budget per day. To maximize your results you need to set Ad goals before beginning the Ad campaign.

Depending on your campaign goal you will have to choose the below:

Decide what you want!!

Having your goals set makes it easier to choose the right social media platform and make the wise investment of your Ad budget.

Call us now for a free site audit and social media plans!!

We can give you insights into your social media options and in turn the best value for your Advertising money! With our expertise and dedicated team of Digital Marketing professionals, your social media issues are indeed sorted.

We Get Awesome Results

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